Who I Am
About Me
I am a master's student studying Integrated Marketing Communications (IMC) with a specialization in Creative Strategy and a passion for arts and cultural programs. I am highly organized and detail-oriented with a love for bringing people together through creative, inclusive communications.
Fun Fact: My ultimate travel goal is to make it to every continent (yes, that includes Antarctica)!
WHERE I'VE BEEN
EDUCATION
& EXPERIENCE
2023 - PRESENT
Marketing & communications coordinator
CHAPEL HILL COMMUNITY ARTS & CULTURE | Chapel Hill, NC
- Develop, manage, and maintain all departmental communications and promotional materials, including graphics, social media, web presence, digital content, press releases, email newsletters, and media interviews
- Collaborate with internal and external partners, such as the Town’s Communications Division, artists, and community partners
- Steward marketing-related resources, monitor budgets, manage promotional merchandise inventory, and negotiate media buys
- Contribute to the planning, execution, and assessment of all division projects, public programs, and art installations
2022 - PRESENT
master of science:
integrated marketing communications
West Virginia University (Online Program)
Specialization: Creative Strategy | GPA: 4.000 | Expected: 2024
2019 - 2023
programs & communications coordinator
Kidzu Children's Museum | Chapel Hill, NC
- Oversaw program calendar, special events, and outreach efforts
- Designed marketing materials, web content, and email campaigns
- Managed and created content for social media accounts
- Wrote press releases and third party contracts
- Directed camp programs, including online registrations, staff/volunteer supervision, budgeting, and evaluations
2015 - 2018
Bachelor of arts:
Double major, Anthropology & art history
University of Pittsburgh
Minor: Museum Studies | GPA: 3.855
wHAT I'VE DONE
AWARDS & ACHIEVEMENTS
2023
Digital marketing certification
hubspot academy
2018
ARCHIVAL SCHOLARS RESEARCH AWARD
UNIVERSITY OF PITTSBURGH
2020
heart of the hive community art project
kidzu children's museum
2015 - 2019
NATIONAL LANDSTAR SCHOLARSHIP
LANDSTAR, INC.
2018
FRIENDS OF THE FRICK FINE ARTS WRITING AWARD
UNIVERSITY OF PITTSBURGH
2016 - 2017
PUBLIC RELATIONS CHAIR, ANTHROPOLOGY CLUB
UNIVERSITY OF PITTSBURGH
Sample Projects
IMC 535 visual information design
(West virginia university)
A 4:00 informational video for a company of my choosing
IMC 535 Visual information design
(West virginia university)
Complete rebranding and style guide for a company of my choosing with example design executions
IMC 535 VISUAL INFORMATION DESIGN
(West virginia university)
Booklet design for both print and digital use, displaying visual examples of the Gestalt principles
IMC 611 Marketing research & analysis
(West virginia university)
A full research proposal for a problem that can be solved through market research for a company of my choosing
IMC 639 Content marketing
(West virginia university)
Presentation for a content marketing tool or technology that would benefit my workplace | Now used by Kidzu
IMC 615 Creative strategy & execution
(West virginia university)
Brand refresh, creative strategy, and design executions for a client of my choosing
IMC 610 INTRODUCTION TO IMC
(West virginia university)
A full campaign proposal centered around a chosen target audience with Hyatt Centric as an assigned client
kidzu children's museum
Weekly email from June 2023 with upcoming programs and events |
Open Rate: 52.05%, Click Rate: 3.38%
kidzu children's museum
My first interview with My Carolina from June 2022 | Jump to 16:27 to view the segment about Kidzu
reach out
Darien Cropper
darien.cropper@gmail.com
(614) 370-1331
connect with me
